Hello i'm Henry (Hà Đạt)

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creative

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is

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Chief Marketing Officer  /  Art Director

Resume

Over 5 years of experience in the field of Creative and Marketing, I have had the opportunity to work in many different positions (Art Director, Chief Marketing Officer, ...) for prestigious advertising agencies such as batdongsan.com.vn, Brandon Media and TED SAIGON School of the Arts. I also worked in international competition management and branding for prominent universities (The Juilliard School - USA, Lee University - USA, National Taiwan University - Taiwan, Ho Chi Minh City Conservatory of Music). Especially the opportunity to develop in the real estate field in recent years, helps me gain experience from successful projects at home and abroad, in many different types.
Throughout my experience, I always strive to create a breakthrough in marketing activities, thanks to the harmonious combination of strategy, implementation and marketing tools, along with elegant, beautiful visual identity. Join me to make our creation different and effective.
Name:                   Henry (Hà Quang Đạt)
Email:                    hadat1411@gmail.com
Date of birth:       25 November 1990
Phone:                  0935 319 400

Professional ​info

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Basic WordPress knowledge

Basic HTML knowledge

Proficient in basic marketing tools

Online CRM Marketing (Email / SMS Marketing, Database Development strategy, ...)

Orientation for digital marketing plans (Viral campaign, online media campaign, social marketing campaign, banner ads, microsite ideas...)

Product & market analysis

Progress & campaign result reporting

Channel & deployment cost setup

Marketing strategies planning & development

Nguyen Tat Thanh University      BA, Multimedia Design

- English & Vietnamese

2012 - 2016

Good communication

Education & Languages

Skills

Branding

Digital

Creative

Marketing

Software

Graphic

Marketing

UI & UX

Video recording

Product photography

Content direction

Key visual design

Packaging design

Publications Printing

Outdoor advertising design

Website design

Social media content

Brand analysis

Exploration of target customer insight

Direction for industry strategy

Building brand personality

6P-standard positioning

Building Media Plan

Developing Communication Assets

Orientation on activities at sale places 

Asana

GG System Care

Fb System Care

Harafunnel

Simple Facebook 

Auto Viral Content 

Simple Zalo

Simple Account 

Keyword Planner 

Google Trends 

Google Analytics 

MailChimp

(2 years)

(2 years)

(2 years)

(2 years)

(2 years)

(2 years)

(2 years)

(2 years)

(2 years)

(5 years)

(5 years)

(5 years)

Photoshop 

Illustrator

Lightroom

InDesign

Adobe XD

Premiere Pro 

After Effects

Audition 

Media Encoder

Sketch 

Davinci Desolve 

Sketchup

(6 years)

(7 years)

(5 years)

(4 years)

(2 years)

(1 years)

(4 years)

(2 years)

(4 years)

(4 years)

(4 years)

(2 years)

Employment History

Chief Marketing Officer - Full time

Real Estale

NDMREAL

10 / 2020 - 10 / 2022

2 yrs 1 mo

Deployed to the investors

( business, communication and marketing - IMC )
Planning distribution and marketing strategy for the project
Business and marketing planning for the project
Set distribution and marketing budgets for the project
Implement specific marketing strategies for the project
Prepare, implement & follow a detailed plan of Marketing campaigns for each specific project
Coordinate with distribution agents and coordinate the Customer Care department, exploit the quantity and quality of new customers through the development of open-sale event programs.
Managing advertising agencies to develop and deploy the most cost-effective forms of advertising, especially in the fields of POSM, event organization, consulting, digital...
Evaluate the effectiveness of marketing activities, propose solutions to improve when encountering problems
Building information about reputable service providers
Develop digital marketing activities to achieve sales targets
Effectively building and managing digital channels: Website, Landing Page & project related social networks
Monitor and optimize digital advertising campaigns to attract potential customers
Campaign budget management
Monitor the budget of marketing activities, ensure that the budget is spent appropriately
Coordination and team development
Clear assignment of tasks when deploying; organize the monitoring of work performance
Participate in reporting sessions, psychological tests to improve teamwork
District 4, Ho Chi Minh City
Develop plans, solutions and organize the implementation of Objectives - Policies for business and marketing activities
Training soft skills and expertise for related positions
Kallias Complex City (Phú Yên)

Marketing Specialist - Full time

Real Estale

DENZELL

1 / 2020 - 9 / 2020

9 mos

Deployed to the investors

( Media - PR - Lead Genneration - IMC )
Develop digital marketing activities to achieve sales targets
Effectively building and managing digital channels: Website, Landing Page & project related social networks
Monitor and optimize digital advertising campaigns to attract potential customers
District 1, Ho Chi Minh City
Branding Projects / Products
Branding through Marketing plans & programs for projects
Coordinate the production of all brand publications (POSM) and Marketing materials; create framework & brand guideline for investors to apply
Greek settlement project
Cyprus island settlement project
Malta settlement project
Portuguese settlement project
Implementing specific marketing strategies for each project and product
Prepare, implement & follow a detailed plan of Marketing campaigns for each specific project
Collaborate with Sales, After Sales & Customer Service Department, exploit the quantity and quality of new customers through developing incentive programs
Manage advertising agencies to develop and implement most cost-effective BTL ad forms, especially in the fields of POSM, event management, consulting, digital...
Evaluate Marketing performance, propose solutions to improve when something goes wrong
Build data on reputable service providers

Marketing Specialist - Full time

Real Estale

PropertyGuru Viet Nam

10 / 2018 - 12 / 2019

1 yr 3 mos

Deployed to the investors

( Media - PR - Lead Genneration - IMC )
Developing Digital Marketing activities to achieve sale targets
Build and manage effective digital channels: relevant Landing Pages & social networks
Follow and optimize digital advertising campaigns to attract potential customers
Managing campaign budgets
Keep track of marketing activities budgets, make sure it's budgeted properly
Coordinating and developing the team
Assign implementation tasks among team members, organize the performance monitoring 
Attend psychology testing and reporting sessions to improve teamwork methods
District 5, Ho Chi Minh City
Phu Cuong ( Phu Cuong Group )
Victoria Premium ( Hoang Quan Group )
Golden Queen ( BDS Dong Duong )
Branding Projects / Products
Branding through Marketing plans & programs for projects
Coordinate the production of all brand publications (POSM) and Marketing materials; create framework & brand guideline for investors to apply
Implementing specific marketing strategies for each project and product
Prepare, implement & follow a detailed plan of Marketing campaigns for each specific project
Collaborate with Sales, After Sales & Customer Service Department, exploit the quantity and quality of new customers through developing incentive programs
Manage advertising agencies to develop and implement most cost-effective BTL ad forms, especially in the fields of POSM, event management, consulting, digital...
Evaluate Marketing performance, propose solutions to improve when something goes wrong
Build data on reputable service providers
Cityland Park Hill ( City Land )
The Infiniti ( Riviera Point Ltd )
River Panorama ( An Gia ) 
Seaway ( Dia Oc Nha Tot )
Metro Star ( CT Group )
Levata ( MD Group )
The Sun City ( Apec Corp )
Sky 89 ( An Gia )
Phu My ( Bicosi Group )

Art Education

TED SAIGON
School Of The Arts

08 / 2017 - 09 / 2018

1 yr 2 mos

Creative Director - Full time

Outstanding project

( Media - PR - Event )
District 7, Ho Chi Minh City
Proposing ideas
Outline ideas, directions for evaluation and implementation
Build key concept
Design logo and complementary corporate identity elements
Analyzing briefs
Analyze expectation requirements
Survey and research of Enterprises, Markets, Consumers
Consulting and planning
Consult based on business requirements, expectations as well as market researches
Make a feasible, effective implementation plan to ensure the parties can work together closely on schedule
Deploying
Design & orient brand guidelines with full specific details (colors, fonts, layouts, applications)
Direct and guide the Creative Team including Art Director, Graphic Designer (Illustrator) and Copywriter (Copywriter)
Supporting and consulting production
Create printing elements, produce Video/TVC and products attached to each campaign
Got Talent Artistic ( TedSaiGon )
LEE TRIO (LEE University USA)
Mat troi be con (VTV3)
Asia - Pacific Art . Sentosa ( Singapore )
Philadelphia International Music Festival ( USA )
Shining Red Concert ( Nhac Vien HCM )
Shining Journey ( TedSaiGon )
Asia - Pacific Art . Concert ( Taiwan College )
Asia - Pacific Art . Friendship ( Juilliard USA )
RENE ( Best Sales )
Deploy SEO / SEM and PPC tools

Senior Digital Marketing - Full time

Pharmaceutical and Cosmetics

Vivabeauty

02 / 2015 - 06 / 2016

1 yr 5 mos

Products achieve outstanding sales

( Digital - PR - Products )
Managing teamwork to implement Digital Marketing projects
Deploy internal implementation: Google Advertising, Youtube Advertising, Facebook Advertising, Fanpage Content Management, Website Content Management, Image / Video Design, Content
Manage outsourced work: Book PR - Press, banner, seeding...
Building Digital Marketing plans for campaigns
Develop digital marketing on websites and social media channels: Facebook, Youtube ...
Deploy online marketing (Google Ads, Facebook Ads ...), email marketing, mobile marketing
Evaluating and reporting
Evaluate digital marketing plans that will be implemented and after implementation
Summarize statistics reports, accumulate data by group of potential customers
District 1, Ho Chi Minh City
Dr.Therapy ( Best Sales )
Viva Lash Twin ( Best Sales )
Viva White ( Best Sales )

Design Specialist - Full time

Media Agency

Brandon Media

03 / 2013 - 03 / 2015

2 yrs 1 mos

District 3, Ho Chi Minh City

Featured campaign

( Media - PR - Event )
Recording videos
Do recording, post-production of relevant videos in marketing activities, Brands & Com
Brainstorming ideas
Outline ideas, directions and compare with competitors
Photographing advertising photos
Brainstorm ideas for basic advertising photography, photoshoot and set up lighting, manage shooting project, work with vendors or coordinate team members
Design
Design Digital Banners, Posters, Brochures, catalogues, profiles, Folders, envelopes, namecards... collectively known as Corporate Identity Package (C.I.P), 2D and 3D layout images... for communication channels such as Website, Facebook, Youtube, external B2B/B2C customers and internal communication customers
Deploying
Monitoring the production of finished products (printing, processing) and other plans in case of using outsourced services (vendors / agencies)
Mekonghoanhao.com ( Brandon Group )
Carrival ( Mobifone )
Wefie (Philips Viet Nam)
 Moga ( PowerA)

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Copyright © 2019 Digitree Agency. All Rights Reserved

Henry (Hà Đạt)

Phone     (+84) 935 319 400

Email       hadat1411@gmail.com

Web         haquangdat.com

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